Steven Hartley

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Most important to users are the lower prices, which we flagged up as a barrier to uptake in the first version. However, it is important to note that no details of the price plans associated with the 3G device have been revealed. Given that they are 3G rather than EDGE data plans it is likely that they will be more expensive. Therefore, the total cost of ownership of the new iPhone could remain prohibitive to many. HSPA availability will also prove a massive user benefit, as evidenced by the emphasis placed on it during Apple CEO Steve Jobs launch presentation. However, how it will make existing iPhone users feel to have paid more for a slower device remains to be seen, especially as AT&T customers, at least, will need to sign a new two year contract. Can they break the existing one? Will they get a discount on the upgrade or a rebate, as occurred with the price drop... (more)